Triangle Area Formula in terms of angles, r & R

Triangle Area Formula
Here's a little known formula for the area of a triangle ABC in terms of its angles, the radius r of its incircle and the radius R of its circumcircle: area ∆ABC = rR(sin ∠A + sin ∠B + sin ∠C).
(Below is a dynamic geometry sketch illustrating the result).

Triangle Area Formula in terms of angles, r & R

Challenge
Can you explain why (prove that) this area formula is true?

Further Generalization Bicentric Polygons
1) Can you generalize further to a bicentric quadrilateral (a quadrilateral with an incircle as well as a circumcircle)?
(Click on the 'Link to Bicentric quadrilateral' button on the bottom right to check your conjecture.)
2) Can you generalize further to any bicentric polygon? Can you provide a general proof for any bicentric polygon?

Related Links
Some other bicentric constructions
Pitot's Theorem
Tangential Quadrilateral Converse
Concurrent Angle Bisectors of a Quadrilateral
Theorem of Gusić & Mladinić
Cosine-Sine Angle Rule